Pretzel Maker Adds Whole Grain Product To Its Family

Responding to the growing demand for healthier whole grain snacks, a Lancaster, Pa.-based pretzel maker has added a honey whole grain pretzel to its product line. The pretzel – which joins an Auntie Anne’s family that includes pepperoni pretzels, sour cream-and-onion pretzels, and 11 others – provides a single daily serving of whole grains, six grams of fiber and 300 calories. It meets the guidelines of the Whole Grains Council because it contains 67 grams of whole grains. The company is marketing the new product with a free sample program at stores nationwide as well as a sweepstakes offering a $25,000 first prize and a range of instant prizes.